This nice piece from recent Adbusters blog:
“…The average TV ad presents the consumer with a crisis: a crisis of identity, a crisis of hunger, a messy floor, an unsightly blemish or erectile dysfunction. The crisis is always a crisis of choice, but there is only one choice: the product being advertised. Each ad expresses an individual brand’s vision of utopia; a perfect world constructed around a singular message: if you buy the product being advertised, you will be happy and content … if only for a moment.
This consumer utopia – beamed into our consciousness 24/7 – is a distraction from our real crisis, be it existential, spiritual, environmental, economic or political. And so rather than interpret advertising as a choice between colas or a choice between brands, we seek to reinterpret it as a choice between the real and the artificial. It’s not Pepsi vs. Coke, it’s Cool Diet Cola vs. Climate Doom.”
Read the original here in context where they relate struggles to get commercial breakers aired on various TV networks.