No, another Elvis actually – you wouldn’t know him. But what a brilliant idea! No wonder it’s catching people’s imagination. It fits all the criteria for a good plan. It’s short and punchy, has a clearly defined time frame, it’s measurable (more or less), attainable (hey, one hour? it’s all good), fun for the whole family and it’s got the whole ‘think global act local’ thing happening.
WWF Earth Hour 2009 – New Zealand: turn off your lights 8.30-9.30 pm, March 28, 2009
“Earth Hour began in Sydney in 2007, when 2.2 million homes and businesses switched off their lights for one hour. In 2008 the message had grown into a global sustainability movement, with 50 million people switching off their lights. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum, the Sydney Opera House and the Coca Cola billboard in Times Square all stood in darkness.”
“For the first time in history, people of all ages, nationalities, race and background have the opportunity to use their light switch as their vote – Switching off your lights is a vote for Earth, or leaving them on is a vote for global warming. WWF are urging the world to VOTE EARTH and reach the target of 1 billion votes, which will be presented to world leaders at the Global Climate Change Conference in Copenhagen 2009.”
A great way to raise awareness about issues that matter.
On a local note, The Nelson Leader (April 02) reported a 5% reduction in energy use in the Nelson-Tasman (NZ) area during Earth Hour. Both councils were happy to see a real power saving which demonstrated community engagement.
What I find mildly perplexing is the way in which many detractors across the globe failed to grasp the fairly simple concept behind Earth Hour. The core idea was not saving energy per se, but making a statement about combating climate change. It will take more than one hour to make a significant dent in the problems and causes. Earth Hour is a campaign to raise awareness and stimulate thinking about solutions at a grass root level.